When you start your business, you have total responsibility and total control. As your business grows, you have more responsibility, but less control.
Think of
the early days of most businesses. They
start small. Think of Hewlett &
Packard, Wozinac & Jobs, or Gates & Allen. In your business, you probably did a great
deal of the real work and had your eyes on everything happening in your
firm. As your business grows, more people
are doing more tasks of which you are unaware.
This is creates increasing dissonance, especially since most
entrepreneurs are control freaks.
Two
factors drive business growth. Sometimes businesses increase capacity. This simply means that they can do more of
what they have always done. Sometimes, they increase their capabilities. This means that they can provide additional
products or services to their customers.
Either way, the owner must step back and allow other people to do work
that he or she used to do.
Think of
a store. The owner is usually the store
manager, merchandiser and head buyer.
If, however, she opens additional outlets, she must hire for many of
these operational functions. She counts
on each store manager to ensure that the stores look good and the customers are
well treated.
Think of
a professional services firm. Suppose an
electrical engineer wants to add civil engineering to the portfolio. This means hiring an engineer with a
different competency of skills. The owner
must trust the new engineer to perform his or her function in a professional
and timely manner.
Some
people start businesses because they are good at something. Being good at something is not the same as
being able to manage a business. Many
businesses that work at a smaller size fail when the owner attempts to grow the
business. Sometimes, it is the fact that
their business, or business model, is not scalable. It works well as a small operation, but the
things that made the company special or unique are lost when the business
grows. Some businesses are not scalable
do to the inadequacies of the founder.
The skills set important for start-up are not the same for growth. This skill gap becomes evident as a company
grows from one person, to five people, to twenty people to fifty people.
Unfortunately
even while the owner loses control over the businesses operations, he or she is
still the owner and therefore responsible for the results, or lack of results,
of the business. This is frustrating for
business founders who have a clear, yet unarticulated vision for what their
company is and what it stands for.
Planning
for growth is important, however when growing a business be aware that as your
business grows, your business environment changes. Those people who joined you when the company
was, "Just like a family", blanche at the idea of the working in a
more formal environment. As a company
grows, the change from familial to structured is inevitable. This inevitability
means that the unintended consequence of business growth is staff
turnover.
Starting
a business is hard. Growing a business,
especially when you grow it rapidly is harder.
Make a conscious decision to grow, plan for growth, and do so with the
full understanding that your future firm will be larger and different.
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