Don't stop, thinking about tomorrow,Don't stop, it'll soon be here,It'll be, better than before,Yesterday's gone, yesterday's gone.Christine McVie
Entrepreneurs
share many characteristics. We are
focused, persistent and often stubborn.
One characteristic shared by many successful entrepreneurs is a forward
view of life. I thought that this was
normal until a friend of mine recounted a recent episode he had with a
customer.
This
customer didn't treat my friend's staff well.
He was interfering, critical and downright rude. My friend is a great believer in customer
service, however; he draws the line at this kind of disrespectful behaviour
towards his people. He brought it up
with the individual involved and nothing changed. He then went over the head of this individual
to the customer's boss. My friend told
the boss that he was at the point of refusing the work if the situation did not
change. The situation improved, but the bad blood remained for years.
My
friend is a proactive fellow. He doesn't
like 'bad blood' so he visited the individual in question. He went to his house (it's a small town) and
wanted to resolve any issues. He man was
so angry he was shaking. He accused my
friend of costing him $20,000, presumably in bonuses. They had a drink, talked it out and my friend
left on better terms. This happened four
years after the original event! This
customer had held on to this for four years...all the time still working with
my friend's company.
So Bill...what's your point?
People
live lives in one of three ways. Some
people live in the present. They really
live for today. I envy people like that
as they don't tend to worry or fret about the uncertainties of the future or
the mistakes of the past. They can take life as it comes and enjoy each moment
for its own pleasure.
Some
people live in the past. They remember
the 'good old days', which were often not nearly as good as they thought that
they were. They dwell on past successes,
they obsess about past wrongs. They
cannot get past their previous mistakes.
I think of Bruce Springsteen's song Glory Days:
Glory days well they'll pass
you by
Glory days in the wink of a
young girl's eye
Glory days, glory days
Entrepreneurs
live in the future. They learn from, but
don't dwell on mistakes. They have the
sense of urgency to get today's work out today, but keep the medium and long
term in mind. Things are always going
to get better. Mistakes are just 'water
under the bridge'. (OK, we use many clichés as well.) Entrepreneurs are 'future people'.
There
is a psychological concept called 'egocentricity'. It can mean self-centered, but it can also
describe the ways in which we see our own behaviour as normal. If you are forward looking, you assume that
everybody else is forward looking as well. This is a problem, especially when
communicating with an individual rooted in his or her past. This difference in perspective causes
difficulty, especially in the work place.
When communicating with a backwards looking person, consider the
following:
- Acknowledge the importance of the past.
- If the past was positive emphasise ideas
such as ‘carrying on the tradition’. If the past was
negative, emphasise the importance of learning from past mistakes.
- Sharing your future vision is less
important than celebrating past successes. Watch your ‘present/past/future ratio.
- Realize that you communicate differently and that you value different things.
Awareness
is half the battle. Effective communication
means adapting to the receiver. This is
especially true when communicating with customers and employees. Remember, not everybody is a forward looking
entrepreneur. Keep this in mind next time
communications difficulties arise.